You don’t have to address everything, all the time, all at once Throughout my career, I’ve realised that the most daunting challenge for businesses of any size is laying out the foundations of brand, marketing, and communication. Building a brand encompasses several levels of depth in areas like branding, marketing, communication, and more broadly, stakeholder […]
Building Brand Storytelling
Why businesses should care about storytelling In today’s fiercely competitive marketplace, storytelling is a powerful tool for establishing a successful brand narrative and fostering meaningful engagement with customers. Storytelling enables us to communicate our values, purpose, and unique selling proposition, allowing us to create a deep and personal connection between our brand and our audiences. […]
Mastering Your Pitch Deck
Best practises and Tips Creating an effective pitch deck is crucial for any startup looking to secure funding and win over investors. This guide will walk you through the different types of decks, their purposes, essential elements of a successful pitch deck, and best practices for content, style, and delivery. By the end of this […]
